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Borat for UN Ambassador
(Borat..., 11/20/06)

By Nicholas Nicastro

Here's one way to avoid the coming political trainwreck over the confirmation of Ambassador John Bolton to the UN: America should send Borat instead.
      Sure, Borat Sagdiyev is a visceral misogynist, an anti-Semite, and a boor. That puts him right in the mainstream of views on women's rights, Jews, and intellectuals in most of the developing world. On the plus side, Borat happens to be less abrasive than John Bolton. He also has the more natural-looking moustache.
      For those who may have spent the last month living under a rock—or in the real Kazakhstan—please to explain. Sacha Baron Cohen's Borat: Cultural Learnings of America for Make Benefit the Glorious Nation of Kazakhstan has been the #1 box office hit since its release, and his phenomenon shows no sign of easing. Not that the movie Borat represents anything new. The faux-naif foreign journalist, who (along with Ali G and Bruno, the gay fashionista) is one of Cohen's alter-egos on his cable comedy series Da Ali G Show, has been traveling America for years, mangling the language and proprieties of his hosts. The classic moments are frequently re-run on HBO: Borat gets hip to American dating rituals ("If you cheat on me, I crush you"); Borat on the campaign trail with a Congressional candidate ("My friend will be strong, like Stalin"); Borat on stage at a Tucson honky-tonk bar, belting out the popular Kazakh folk tune "Throw the Jew Down the Well."
      Cohen (who is, incidentally, Jewish) has become something of the Greta Garbo of modern slob comedy, refusing ever to appear out of character. There's also something disturbing, something like the bright gleam of monomania, in the way he insists on growing out a real moustache for Borat, or real chin-pubes before donning the track suit to play gangsta wannabe Ali G.
      What makes his work constantly fascinating, though, is the way his creations become fun-house mirrors to what are ultimately the far more bizarre public figures he "interviews". Only someone with a very low opinion of foreigners could take Borat for anything but a put-on, yet a surprising number of Americans are arrogant enough to take him at face value. It is to the eternal credit of Pat Buchanan and Boutros Boutros-Ghali that they rolled with Ali G's moronic questions ("Was it smart to invade Iraq over BLTs?") with patience and humor.
      But did Borat really need to be a movie? Clever as Cohen's scenario occasionally is, having Borat travel across the country to find his lady-love—Pamela Anderson—has a definite whiff of the contrived, like another sequel to Dumb and Dumber. Anyone familiar with the HBO version knows that Cohen's genius is essentially baroque: he takes every joke too far, beyond funny, beyond uncomfortable, to a place that feels unexplored in its weirdness. You'd think a movie would give him ample scope to go even farther. Yet the encounters with real America in Borat feel all too short—it's as if someone was afraid to expect too much of a popcorn audience. At its best, such as Borat's tour of his native village, the film is hilarious. At its worst, it comes off like yet another Saturday Night Live sketch overextended to feature length.
      At least Borat won't overstay his welcome with a sequel. Cohen's characters can only function in obscurity-he had to move from Britain to the US after Ali G got so famous he couldn't find unsuspecting subjects for his gag interviews. The success of the Borat movie will likewise cannibalize any chance for more "cultural learnings." Those hungering for more should check out the classic Borat on HBO. The rest of us can only hope to see him filling Bolton's seat at the Security Council soon.

©2006 Nicholas Nicastro

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