VIZ. ARTS
Weekly meditations from your humble messenger

Send That Loan Officer to Hell!
(Drag Me to Hell, 6/8/09)
By Nicholas Nicastro

With everyone else heading to Pixar's Up this week, there's a certain perverse pleasure in aiming lower—much lower. For Sam Raimi's Drag Me to Hell has the kind of premise that is so in tune with hard times it almost qualifies as wish-fulfillment. About to lose your house? Want to scare away the guys aiming to repossess your car? Easy—just get your local gypsy crone to send that loan officer to hell!
      The damned functionary here is Christine (Alison Lohman), an underappreciated twenty-something who wonders if she's too kindhearted for her job. When her boss (David Paymer) stipulates a promotion on her showing a little ruthlessness, Christine denies the loan application of a destitute old woman (Lorna Raver) who is 1) creepy, and 2) must use the weakest denture adhesive in the world. Big mistake, of course: her unhappy customer gets her revenge by slapping a curse on her. For the next two days, Christine is destined to be tormented by a horned demon called the Lamia. On the third day, as sure as federal taxes, the devil will foreclose on her mortal soul. Maybe she should have given the old woman a toaster.
      All this sounds trashy. Indeed, it is trashy, but Sam Raimi, director of the Evil Dead and Spider-Man films, has a Stephen King-like talent for wringing the genuine fright out of pulp ideas. There's some creepy atmosphere in Drag Me, and some real jolts, and thankfully little of the kind of effects-driven spectacle that often substitutes for real imagination. ("Relatively" being, of course, a relative term…) Part of its success is the time it takes to establish the character of Christine, who turns out to have a plausible combination of good intentions and practical opportunism. Despite her boss' dickishness, she accepts full responsibility for her decision to deny help to the old woman. One wonders if Bernie Madoff will show the same integrity when the horned demons come to take his soul.
      Until now, Alison Lohman has specialized in the kind of roles (Flicka, Big Fish) where her sweet-faced good looks and adorable lisp go a long way. Raimi taps into something else here-a formerly—fat girl insecurity, the George Bush-like eyes that are set just a little too close together—that makes her more than a figure to pat on the head and send to bed with a glass of warm milk. Indeed, her screen presence here is virtually De Niro-like compared to that of Justin Long, the actor who plays her boyfriend (and also happens to be the cool half of the "I'm a PC, I'm a Mac" TV commercials). One can't help imagining the chronically smug Long saying that troubles with the supernatural just don't happen to Apple users.
      One of the dividends of Drag Me is the way it exhumes and reanimates some very old ideas. That everything primitive and unclean that infects Western civilization comes from eastern Europe (and gypsies) is a notion that goes back to Bram Stoker and beyond. Raimi updates it, though, in the way the very oldness of Christine's nemesis comes to seem threatening. When she's done gumming Christine, and projectile-vomiting bodily humors at her, the crone just refuses to let go, even as a maggot-spewing corpse. In this, we're seeing hints of something else rising from the underworld: the coming inter-generational war, where old Baby Boomers cling to life, dragging down an ever-shrinking younger workforce with their demands for Social Security and Medicare benefits. Against that demographic horror, we'll need more protection than magic .

©2009 Nicholas Nicastro

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